ToolGuyd’s editor has introduced Lauren as a growing part of the site’s editorial and social media operation, describing her as family and as a moonlighting contributor whose role now extends beyond event support.
Lauren is the editor’s younger cousin. She has assisted with ToolGuyd’s coverage at three Milwaukee Pipeline events and at DeWalt’s Black & Yellow event a few months ago, according to the post. At those events, she handled much of the site’s social media content, which let the editor concentrate on questions, deeper product dives and testing.
Her work has also included strategy, management and execution. The editor said her tangible contributions have grown and that new intangible value has begun to materialize. He attributed part of that value to her marketing background, which he said helps her view the media industry’s changing landscape from multiple perspectives.
ToolGuyd plans to use Lauren’s media, marketing and management skills to pursue a long list of deeper stories and explorations that the editor had not had time for. The post says the pair are turning long-held ideas into actual plans and that readers will see more from Lauren on the site and much more on social media.
The editor also pointed to AI’s effect on programming and the media industry as a reason for the shift. He said he remains in “full panic mode” over the industry’s changes but that the site has a focused direction. He added that he is looking forward to 2027 and that having someone with complementary skills involved has made things feel a bit easier.