Stationery Icons, the 304-page illustrated hardback by Christopher Leonard-Morgan, has launched its first Christmas campaign. The book celebrates 100 stationery brands, and the campaign positions it as a gift with strong appeal for people who follow stationery, collect it or care about design. It is the title’s first seasonal campaign and is scheduled to run through Christmas.
The campaign combines advertising on StationeryNews.net and PGBuzz.net with promotional activity on Instagram and LinkedIn. According to the announcement, it will highlight the companies, people and narratives behind the subject’s lasting appeal. The publisher is using both specialist news sites and social platforms to draw attention to the book during the Christmas gifting season.
The festive push follows encouraging sales at two recent London events: Open House at Stationers’ Hall on 20 September and the London Pen Show in Hammersmith on 10–11 October. Both events, the publisher said, underlined the book’s appeal as a present, with customers purchasing copies for friends, family and fellow stationery enthusiasts. The publisher cited those purchases as evidence of the title’s gift appeal.
Leonard-Morgan said the response was particularly encouraging because many buyers saw the book as a gift for someone else. He noted that most people know someone who has a favourite fountain pen, treasures a particular notebook or simply cannot resist a stationery shop. Stationery Icons, he added, brings together the stories behind the brands those readers love in a volume they can enjoy and return to for years.
The Christmas campaign also invites the 100 brands featured in the book to celebrate their inclusion through their own social-media channels and customer communications. The aim is to extend awareness of the title among stationery enthusiasts around the world, using the featured companies’ existing relationships with customers and followers. This brand-led activity is designed to work alongside the campaign’s advertising and social-media promotion.
Richard Webb, publisher at Narrative Media, said stationery inspires a remarkable degree of affection and loyalty. He described the book’s distinguishing quality as the extraordinary breadth of its stories, which span six centuries of ingenuity, entrepreneurship and design. Webb added that Narrative Media was pleased to give the featured brands an opportunity to share their own stories with customers and followers, building on the wider interest generated by the campaign.
The first edition of Stationery Icons has an initial print run of just 1,000 copies and is priced at £80. It is available to order directly from the book’s website. The title is a premium illustrated book for the Christmas gift market.