The Little Sock Company, a Hertfordshire-based children's brand, is aiming to keep little toes warm this Christmas through its No More Cold Toes campaign, pledging to donate a pair of socks to a baby or child in need for every order placed.
The business was founded in 2018 by Katie Saunders, a mother of three. It set an initial goal of donating 6,000 pairs by Christmas, a target the company says has already been surpassed, prompting it to raise the goal to 10,000 pairs.
Under the scheme, giving is tied directly to sales: each order placed generates one pair of socks for a child, rather than relying on a separate fundraising appeal.
Three partners to distribute donations
To help donations reach families across the country, the brand is working with three organisations: Little Village, Baby Bank Alliance and Baby Basics UK.
All three support families experiencing hardship and will help distribute the donations to babies and children who need them most, the company said.
Built without outside investment
Saunders has said she built the business without outside investment and is passionate about using its success to make a positive difference. With Christmas approaching, The Little Sock Company hopes the campaign will inspire customers to help bring a little extra warmth to children in need this winter.