Mattel, Nintendo, Outright Games, and other publishers are rolling out new games and updates across consoles, PC, and mobile this week, spanning a Roblox RPG, a festive holiday adventure, and a music-driven collaboration.
Mattel Brings Masters of the Universe to Roblox
Mattel Game Studios has partnered with Twin Atlas to launch Masters of the Universe: Battle for Grayskull, a faction-based action RPG available worldwide on Roblox. Inspired by last summer's film and decades of franchise lore, the game lets players join He-Man and the Heroic Warriors or Skeletor and the Evil Warriors in a battle for Castle Grayskull. Players can explore Eternia locations including Snake Mountain and Subternia, complete quests, defeat bosses, and collect gear while unlocking new abilities and customizing playstyles. The experience features an evolving skill tree and player-driven choices that shape each adventure.
Skidos and SmileyWorld Focus on Emotional Well-Being
Skidos and SmileyWorld have launched Happier Minds, an interactive experience designed to help kids recognize, express, and navigate everyday emotions through play. It combines SmileyWorld characters with stories, mood check-ins, and calming activities to encourage emotional awareness, resilience, kindness, and conversations between kids and parents. Activities include Mood Check-In, which helps kids identify how they feel, and Breathe Together, a guided exercise. The project builds on Skidos' emotional well-being programming, part of its learning portfolio since 2023, and SmileyWorld's Happier Schools Project, which provides emotional learning resources for classrooms and families.
Ares Interactive Adds Seasonal Content Across Three Titles
Ares Interactive is rolling out new content across three titles this October. A limited-time Ghostbusters crossover in Heroes vs. Hordes runs through Nov. 20, introducing Ray Stantz and Winston Zeddemore as playable heroes, Terror Dogs as pets, and new gear. The Walking Dead: Aftermath adds Carol, Glenn, and Judith to its survivor roster alongside Halloween-themed events. Baseball Hits 26 is celebrating the postseason with three playoff events, new players, and a Playoff Points currency.
MrBeast Lab Arrives on Roblox
Moose Toys and Gamefam are bringing MrBeast Lab to Roblox with a limited-time event inside Untitled Fling Game, running Oct. 17 through Nov. 14. The activation introduces the Mega-Tech Mutators Panthar, Silver-Byte, and NecroClaw. Players fling mutation liquid at the Mutators to break them out of their containment pods, then take on challenges. The event is free to play on Roblox across consoles, PCs, mobile devices, and tablets. The launch marks the fourth consecutive holiday season the two companies have partnered on Roblox activations; according to the companies, their collaborations have generated more than 100 million gameplay sessions and 650 million brand engagements.
Nintendo Expands Its Switch 2 Lineup and Holiday Push
Nintendo is bringing players back to Wuhu Island with Nintendo Switch Sports Resort, launching exclusively on Nintendo Switch 2 on Oct. 22. The game features 12 sports, including Boxing, Archery, and Thumb Wrestling, and lets players explore the island by skateboard, power cruiser, or prop plane. The week's eShop lineup includes Bluey's Happy Snaps and Castlevania: Belmont's Curse, both available now, alongside It Takes Two on Switch 2. Resident Evil 2 Deluxe Edition, Resident Evil 3, and Resident Evil 4 Gold Edition arrive Oct. 16, with Call of Duty: Modern Warfare 4 launching Oct. 23.
Nintendo is also expanding its merchandise, making hundreds of items previously exclusive to its New York and San Francisco retail stores available nationwide. Nintendo Account members can enter the My Nintendo Holiday Magic Sweepstakes through Nov. 2 for a chance to win a two-night trip to New York City.
Holiday and Music Tie-ins
Outright Games is releasing The Grinch 2: Saving Christmas, a festive adventure in which players control the Grinch as he explores snowy environments, collects ornaments, and tackles challenges to build a Christmas tree for the Whos. It features locations such as Mt. Crumpit, the Grinch's Cave, and Who-ville, with gadgets including Rocket Skates, a Jetpack, and a Snowball Maker, and supports local co-op with Max.
Mattel, Bitmap Bureau, and Clear River Games are also releasing He-Man and the Masters of the Universe: Dragon Pearl of Destruction, a retro-inspired 2D brawler with pixel-art visuals. It launches Feb. 4, 2027, with preorders open through Limited Run Games through Nov. 22.
Toca Boca and Netflix are bringing KPop Demon Hunters into Toca Boca World on Oct. 27, introducing fashion, music, and character-inspired content. A new in-game music player features four songs from the soundtrack, available for a limited time. The partnership also extends to Netflix Playground, where Toca Boca Jr Kitchen has received a KPop Demon Hunters-inspired update available on iOS and Android at no additional cost with a Netflix subscription.