Hankook Tire & Technology will serve as the official tire partner and exclusive racing tire supplier for the major series operated by Racing America, a U.S.-based motorsports company, under a five-year partnership running from 2027 through 2031.
The Korean tire maker said the partnership agreement was signed at its Tennessee plant in the United States. Under the deal, Hankook will supply racing tires exclusively to Racing America's major series and collaborate with the company in several areas, including technical and engineering support, trackside services, and joint marketing initiatives.
Series to be supported
Under the new agreement, Hankook will begin supporting Trans Am, a leading U.S. road racing series, and International GT, a premium sports car racing series. It will also renew its partnerships with the series on Racing America's Formula ladder, which Hankook has supported since 2019.
- Trans Am — established in 1966, a historic racing series with nearly six decades of competition featuring muscle cars.
- International GT — a series showcasing premium sports cars.
- Racing America's Formula ladder — a development path focused on the next generation of formula drivers.
Brand positioning in North America
Through the partnership, Hankook plans to showcase the racing tire technology of its global brand, Hankook, across the North American motorsports scene and to further strengthen its position as a premium brand. The company said it will expand engagement with local fans through the exclusive racing tire supply, technical and trackside support, and a range of marketing activities including event branding, digital and broadcast exposure, and social media.
Part of a broader global program
The Racing America agreement adds to an existing global motorsport program. Hankook supplies racing tires and supports racing teams at more than 70 motorsports events worldwide. These include the FIA World Rally Championship (WRC), one of the world's premier motorsports competitions, organized by the Fédération Internationale de l'Automobile (FIA). In North America, the company is also expanding its premium brand presence through partnerships with major events, including the off-road racing event King of the Hammers.