FORREC, an experience design specialist, has marked the launch of Vila da Galinha Pintadinha, a new 3,000-square-metre themed land at Beto Carrero World in Brazil. The land opened on 26 September, timed to coincide with the 20th anniversary of Galinha Pintadinha, the Brazilian children's character known in English as "Lottie Dottie Chicken".
Described as an immersive destination for young children and their families, the land centres on the well-known character and adds a dedicated early-childhood offering to the park's family attractions. It was developed in collaboration with the brand partner Bromelia Produções, alongside Beto Carrero World.
Design and development
FORREC said it led programming and master planning for the land, and contributed to the narrative's creative development across the built environment, rides and attractions. The company established the development's physical and experiential framework through concept and schematic designs spanning architecture, interiors, landscape architecture, signage, creative design and show set design.
According to FORREC, this approach translated the visual language and storytelling of Galinha Pintadinha into a land where visitors of all ages can explore, play and enjoy.
Peter Marshall, creative director at FORREC, said the project showed the benefits of a multidisciplinary design team and a world-class park operator taking part in the creative process from the start. He said each discipline was engaged in the storytelling process, using their design skills to create a purpose-built environment that is playful and engaging, and designed around the needs of young children and their families.
Attractions and entertainment
The land includes live entertainment at a central barn stage, character encounters, themed environments, recreation areas, a retail location and food and beverage options. It also features the Galinheiro das Divas flying round ride, manufactured by Zamperla Group.
Award-winning production company Hasbas led the project's entertainment and show development, with creative directors Sylvia Hase and Steve Bass overseeing the shows, the show area and music production.
FORREC said the result is a coherent, immersive space where architecture, landscape, interiors, graphics, rides, visual storytelling and live entertainment combine to serve Beto Carrero World's youngest visitors.
Marshall said it was amazing to see the design come to life so vividly and with such care, adding that the team had immersed itself deeply in the IP and design process, including planning, illustrating and modelling, and had walked through it many times in virtual reality. He noted that it is uncommon for a team to participate all the way from concept to construction, and rarer still for the end result to be better than imagined.
The development is part of Beto Carrero World's continued expansion and investment in new visitor experiences, bringing attractions, entertainment, storytelling and themed environments together in a unified immersive setting.