Dreame Technology has expanded its Pocket hair-care range with the Pocket Cake High-Speed Hair Dryer, a foldable model designed for faster drying in a compact, travel-friendly format. According to the company, the new product builds on the earlier Pocket dryer and combines high airflow, automatic heat control and a lightweight body.
The Pocket Cake is powered by a 110,000rpm brushless motor that Dreame says can produce airflow of up to 70m/s. The company positions that output as a way to shorten drying times. Its NTC temperature-control system monitors temperature 500 times per second and adjusts heat output to maintain a more consistent drying temperature while limiting excessive heat exposure, according to Dreame. The dryer also generates 350 million negative ions per cubic centimetre, a design feature the company says can help reduce static and flyaways and leave hair looking smoother.
Compact design and specifications
- 180-degree foldable body that collapses to a phone-sized shape for storage and transport
- Weight of less than 450g
- 220-240V operation
- Styling nozzle and storage bag included
Dreame is offering the model in four finishes inspired by macaron colours: Lemon Parfait, a bright yellow; Peach Mochi, a soft peach-pink; Grape Mousse, a soft lavender; and Tiramisu, a warm brown.
Pricing and availability
The recommended retail price is A$299. Dreame says the Pocket Cake is available now through Harvey Norman, JB Hi-Fi and the Dreame website, with in-store availability at Harvey Norman and JB Hi-Fi from mid-November.
Patrick Wang, Dreame Technology Australia and New Zealand business director, said the product is intended to deliver professional-level drying performance in a compact design for everyday styling, travel and life on the go. He said the launch demonstrates Dreame’s push into beauty and personal care in response to consumer needs. Those performance descriptions are company claims and have not been independently verified in the announcement.
Dreame’s move comes as Australian shoppers increasingly look for products that fit busy lifestyles without compromising performance, according to Wang. The Pocket Cake’s combination of a folding body, sub-450g weight and high-speed motor places it among compact hair dryers marketed for both home use and travel. Because it operates on 220-240V, it is suited to mains outlets in Australia and other markets using that voltage range.