Diversified Foodservice Supply has appointed Chris Cassidy as chief operating officer, adding a supply chain and logistics technology executive to its leadership team.
Cassidy brings more than 25 years of executive leadership experience spanning global supply chain management, logistics technology and operations. He most recently served as president and CEO of ConData, a global freight audit and analytics company. Before that, he was CEO of supply chain software company Mojix, where he guided the business through a merger with Seagull Software. His career also includes time at GSK, UPS and Trax Technologies.
In the COO role, Cassidy will oversee distribution, customer service, the project management office, human resources and marketing operations. The scope combines customer-facing service with several internal operating functions. He will focus on accountability, operational execution and aligning the company's operating capabilities with commercial priorities to better serve customers and support continued growth.
Lev Peker, CEO of DFS, described Cassidy as bringing extensive operational expertise, technology experience and a record of leading and growing organizations. Peker said Cassidy's background in global logistics and supply chain management will be important as DFS strengthens distribution capabilities, improves customer service and positions itself for long-term growth.
DFS's portfolio of brands includes AllPoints, TundraFMP, KNG, HoodFilters.com, Gaskets Unlimited and Espresso Parts.