DMF, a supplier of modular lighting for the technology integration channel, has named Marcus Lovely as Senior Sales Manager for the NY Metro market. In the role, Lovely is to drive sales growth for the Carson, California-based company across the New York City metropolitan area and the broader Northeast.
The appointment places a sales and technical lead in one of DMF's luxury residential territories. Lovely will work with integrators, lighting designers, architects and builders across the region, and will support DMF dealers on luxury residential projects from specification through commissioning.
Technical and channel background
Lovely joins DMF after more than 12 years at Unlimited Integration, a multi-city luxury technology firm headquartered in Houston, where he most recently served as Vice President of Sales. He led sales strategy in ultra-high-end residential markets and oversaw design-driven integration work spanning architectural lighting, lighting control, pro audio and infrastructure design, from concept through execution. He earlier served as the company's Chief Technology Officer.
According to DMF, Unlimited Integration earned elite dealer status from leading high-end lighting and control manufacturers every year from 2018 under his leadership, and the firm was featured in national marketing and internal training content for its work in client experience and system design.
Lovely is also co-founder of DUO Coffee & Pilates, a Houston wellness and hospitality brand he launched with his wife in 2021, whose studio concept combines high-end audio, lighting and experience design.
Company positions
Bryan Biga, Vice President of Residential Sales at DMF, said Lovely combines deep technical expertise with long-standing relationships across the luxury integration channel, and that his reputation in the New York and Northeast market is expected to translate into momentum for the company's dealer partners.
Lovely said he was joining DMF at a pivotal time for the brand, citing its design-forward approach and its reputation for quality and dealer support as closely aligned with the way he has approached partnerships with integrators and designers, and added that he looks forward to bringing that experience to the New York metro market.
Product emphasis
In the new role, DMF positions Lovely as an advocate for its modular platform, which the company describes as offering precise color rendering, smooth flicker-free dimming and the flexibility to adapt as a client's design vision evolves — attributes aimed at specification-stage decisions in luxury residential work.